B // Customer Journey CRM

lifecycle customer journey flows — for regulated finance.

Visual journey builder, lead-to-first-deposit flows, IB and affiliate CRMs, VIP journeys, multi-channel messaging and revenue attribution — built for how financial clients are acquired and held.

lifecycle customer journey builder — trigger, split and message nodes wired into a lifecycle flow
Flagship

Customer Journey Builder

Visual multi-step flow canvas: triggers, splits, delays, A/B, adviser hand-off — the lifecycle journey engine finance has been missing.

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Acquisition

Lead → First Deposit Flow

The single most important brokerage flow — registered, verified, funded, first-traded — with drop-off recovery at every step.

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Activation

Activation & First Trade

Educational drip, demo-to-live conversion, platform tutorials and behaviourally-timed first-trade nudges.

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Funding

Deposit & Funding Flows

Abandoned-deposit recovery, PSP failover messaging, top-up prompts triggered by equity utilisation and margin pressure.

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Retention

Retention & Dormancy

30 / 60 / 90-day inactivity re-engagement, drawdown empathy flows, win-back offers and reactivation journeys.

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Partners

IB & Affiliate CRM

IB portal, sub-IB hierarchies, commission transparency, IB nurture and activation flows built for brokerage partner networks.

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VIP

VIP & High-Value Client Journeys

Tiering by volume and equity, dedicated relationship-manager triggers, event and hospitality journeys for whales.

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Channels

Multi-Channel Messaging

Email, SMS, WhatsApp, in-app, push and adviser-call task — one orchestration layer across every touchpoint.

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Attribution

Attribution & Revenue Intelligence

Deposit-attributed marketing, campaign-to-mandate tracking and real-time budget reallocation across channels.

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AI Segments

AI Segmentation & Scoring

Predictive LTV, churn risk, next-best-action and look-alike modelling driven from your live customer graph.

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Compliance

Compliance-Safe Marketing

Pre-approved content library, jurisdiction-aware disclaimers and comms archiving for FCA, ASIC, CySEC and MiFID.

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Advocacy

Review, Referral & Community

Trustpilot orchestration, referral engines and community / Telegram automation for brokerage growth loops.

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