From funded account to active trader.
Educational drip, demo-to-live conversion, platform tutorials and behaviourally-timed first-trade nudges — the flows that turn a deposit into a trading habit.
For brokerages where a large share of funded accounts never place a second trade.
Why firms come to us for this.
A high proportion of first deposits never convert into an actual trading pattern.
The FX day-trader and the long-hold gold buyer receive the same 'welcome to trading' course.
'Day 3' emails ignore whether the client has already logged in ten times or not at all.
What we actually build for you.
Every engagement is bespoke — but the underlying architecture follows the same layered pattern. Owned by you, deployed on your infrastructure.
What ships in the box.
Nudges based on actual product behaviour: logged in but no trade, chart opened but not executed, watchlist built.
Content selected by declared experience, instrument interest and observed platform behaviour.
Structured programme for prospects using demo to graduate into a live, funded account.
Right-time explainers for volatility, leverage, swap and news events on the instruments the client actually trades.
Stalled activation cases surface as tasks in your BDM or RM queue.
Track how each activation intervention moves 30 / 60 / 90-day active rates.
Often built alongside.
Scoping a build for a brokerage, wealth firm or fintech?
We take a small number of new engagements each quarter. Send a two-line brief and we'll respond within 48 hours.