The lead-to-first-deposit flow, engineered end to end.
The single most valuable brokerage flow. Registered → verified → funded → first-traded — with drop-off recovery at every step and a real number for every intervention.
For brokerage growth and CRM teams whose entire economics depend on lifting the conversion between signup and FTD.
Why firms come to us for this.
Signup → KYC → funded → traded typically loses 60–80%; every leak is money you already paid to acquire.
The same 'complete your registration' email goes to everyone, regardless of where they got stuck or why.
Product owns signup, compliance owns KYC, growth owns emails, dealing owns first-trade — nobody owns the whole arc.
What we actually build for you.
Every engagement is bespoke — but the underlying architecture follows the same layered pattern. Owned by you, deployed on your infrastructure.
What ships in the box.
Live conversion at every micro-step from signup to first trade, per cohort and per source.
The recovery message adapts to where the client stalled, what device, what jurisdiction and what product.
PSP failover triggers, wallet suggestions and re-attempt journeys based on failure reason.
A high-intent prospect is called by a person; a low-intent one is nurtured by machine.
Every intervention measured in incremental FTDs, not opens or clicks.
Every FTD attributed to the campaign, creative, keyword or IB that produced it.
A UK trader from ad-click to first trade.
Often built alongside.
Scoping a build for a brokerage, wealth firm or fintech?
We take a small number of new engagements each quarter. Send a two-line brief and we'll respond within 48 hours.