C05 // Customer Journey CRM · Retention

Retention and dormancy flows for the long client life.

30 / 60 / 90-day inactivity re-engagement, drawdown-empathy flows, win-back offers and reactivation journeys — engineered around the emotional and financial reality of your clients.

For firms whose economics depend on multi-year client life, not first-year acquisition.

The Problem

Why firms come to us for this.

01
Dormancy is treated as churn

Clients who stop trading are quietly written off; most were recoverable with the right conversation.

02
Win-back is untargeted discounting

'Come back, here's a bonus' — one message, one segment, one predictable regulator concern.

03
Nobody handles drawdown emotion

Clients in a losing streak vanish; the platform never acknowledges the moment.

Anatomy

What we actually build for you.

Every engagement is bespoke — but the underlying architecture follows the same layered pattern. Owned by you, deployed on your infrastructure.

L05Retention dashboards
L04Dormancy + churn models
L03Reactivation orchestration
L02Adviser task routing
L01Customer graph
Capabilities

What ships in the box.

Dormancy scoring

Continuous prediction of which clients are drifting toward dormancy — well before they actually stop.

Drawdown-empathy flows

Content and outreach tuned to the emotional reality of losing streaks and macro-driven drawdowns.

Multi-cohort win-back

Different journeys for high-value dormancy, low-value dormancy, and never-activated funded accounts.

Adviser reactivation queues

Prioritised call lists for the RM / BDM teams built from LTV, dormancy risk and touch history.

Compliance-respecting incentives

Where allowed, incentive strategies pre-cleared with your compliance function.

LTV impact reporting

Every retention intervention measured in extended client life, not opens.

Integrates with
MT4/5cTraderinternal CRMemailSMSWhatsAppcall platforms
Talk to Us

Scoping a build for a brokerage, wealth firm or fintech?

We take a small number of new engagements each quarter. Send a two-line brief and we'll respond within 48 hours.