AI segmentation and scoring driven off your live customer graph.
Predictive LTV, churn risk, next-best-action and look-alike modelling — computed continuously against every client, and dropped straight into your journey builder as triggers.
For CRM and growth teams whose segmentation is still a WHERE clause written in November 2023.
Why firms come to us for this.
'Deposited > $5k last 30d' is a bad proxy for the thing you actually care about: value.
Lead scores are set once, tuned by intuition, and gradually stop predicting anything.
Meta's look-alike is Meta's opinion of your best client; you should have your own.
What we actually build for you.
Every engagement is bespoke — but the underlying architecture follows the same layered pattern. Owned by you, deployed on your infrastructure.
What ships in the box.
Per-client LTV forecasts trained on your history, updated with every event.
Probability of dormancy in 30, 60 and 90 days — with drivers.
The single action most likely to lift LTV for this client, in this state, right now.
Look-alike modelling anchored to real high-LTV cohorts, exported to any ad platform.
AI-maintained segments that evolve as the definition of 'good client' evolves.
Every score comes with drivers; every trigger is inspectable.
Often built alongside.
Scoping a build for a brokerage, wealth firm or fintech?
We take a small number of new engagements each quarter. Send a two-line brief and we'll respond within 48 hours.