C06 // Customer Journey CRM · Partners

The IB and affiliate CRM your partner network deserves.

IB portal, sub-IB hierarchies, commission transparency, IB nurture and activation flows — the operating system for a brokerage's partner network.

For brokerages whose growth engine runs through IBs, affiliates and partner networks — often the majority of FTDs.

The Problem

Why firms come to us for this.

01
IB tools are spreadsheets

Commission calc, sub-IB hierarchies and payouts are managed in Excel, badly, by one person.

02
Small IBs are ignored

The top 5% of IBs get white-glove; the rest never get an activation nudge or a growth conversation.

03
Transparency is a wedge

The IBs your competitors are stealing from you are the ones who can't see their own numbers cleanly.

Anatomy

What we actually build for you.

Every engagement is bespoke — but the underlying architecture follows the same layered pattern. Owned by you, deployed on your infrastructure.

L05IB portal UI
L04Hierarchy + commission engine
L03Payout + statement pipeline
L02IB CRM + activation flows
L01Marketing kit CMS
Capabilities

What ships in the box.

IB portal

Live dashboards for volumes, commissions, sub-IB performance and referral tools.

Sub-IB hierarchy engine

Any depth, any commission structure, any jurisdiction — modelled and audited automatically.

IB activation & nurture

Multi-step onboarding, first-referral and growth flows tailored by IB tier.

Payout automation

Automated payouts across rails with full statement generation and audit.

Marketing kit distribution

Approved creative, tracking links and landing pages delivered per IB, per language, per market.

IB acquisition funnel

The same journey builder used for clients, applied to acquiring new IBs.

Integrates with
MT4/5cTraderinternal CRMpayment railstracking / attributionCellxpert / Income Access alternatives
Talk to Us

Scoping a build for a brokerage, wealth firm or fintech?

We take a small number of new engagements each quarter. Send a two-line brief and we'll respond within 48 hours.