C07 // Customer Journey CRM · VIP

VIP and high-value client journeys.

Tiering by volume and equity, dedicated relationship-manager triggers, event and hospitality journeys — the operating layer for the 5% of clients that produce most of the revenue.

For brokerages, wealth firms and family offices where a small number of clients drive the majority of revenue.

The Problem

Why firms come to us for this.

01
VIP treatment is inconsistent

One RM is superb; another is drowning; the client experience varies wildly with who they were assigned.

02
Whales churn quietly

The signals of a departing whale — reduced login frequency, smaller trades, withdrawals — are visible days too late.

03
Hospitality is disconnected

Event invites and gifts go to the same VIP list every year regardless of current relationship health.

Anatomy

What we actually build for you.

Every engagement is bespoke — but the underlying architecture follows the same layered pattern. Owned by you, deployed on your infrastructure.

L05RM workbench
L04Tiering & scoring engine
L03Playbook / flow orchestration
L02Behavioural + trading event ingest
L01Event & hospitality CMS
Capabilities

What ships in the box.

Live tiering engine

Continuous tiering by volume, equity, deposits and behavioural signals — RM assignments update automatically.

RM playbooks as flows

The right RM action at the right time, standardised across the team without losing personal touch.

Whale-risk detection

Early-warning signals for departing high-value clients, routed to the RM with a suggested play.

Event & hospitality orchestration

Event invites, gifts and hospitality selected and timed by relationship stage, not by list.

Multi-channel VIP messaging

WhatsApp, direct RM email and in-app, orchestrated as one journey.

Revenue-per-VIP view

Live revenue and cost of servicing per VIP — the picture your RMs and CFO actually need.

Integrates with
MT4/5cTraderinternal CRMWhatsApp BusinessSalesforce / HubSpotcalendar systems
Talk to Us

Scoping a build for a brokerage, wealth firm or fintech?

We take a small number of new engagements each quarter. Send a two-line brief and we'll respond within 48 hours.